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  • Writer's pictureHamish Mackenzie

Adversity is overrated.

I know everyone loves a good story about the hero who faces severe adversity and triumphs anyway. But for most people, it would be a lot easier and faster to just start from the right position in the first place.

With the volume and diversity of educational and networking opportunities available - Covid or no Covid - plus the untapped expertise that exists in most organizations, we as business owners can do much more to maximize our chances of success right from the start, whenever we begin a new project.

If you're getting ready to pivot your strategy, or even completely reinvent it, I can help you start from a position of strength without all the hassle of experiencing a catastrophe first.

Copyright Hamish Mackenzie, 2020


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