Why aren't you No.1?

You need to find a market you can really lead in.

Most companies never dream of becoming No.1 in their markets.

That's because they they think they have to become the biggest, the best, or both. They're wrong. To become the real market leader, all you have to do is redefine your market to your strengths.

Is Volvo the No.1 car manufacturer in the world? Nope. Nor will it ever be. But it owns the market for safe, premium cars.

Is B&O the world's No.1 audio equipment manufacturer? No, but it writes the rules when it comes high quality audio equipment with cutting edge design.

So, what market can you become the undisputed leader in? I guarantee you there is one. And I'll be happy to help you find it.

Copyright, Hamish Mackenzie 2019