Results not hours.

I often get confused looks when I explain that I don't charge for my services by units of time. To me, it would be unethical to do that because it rewards me for working slower. The value of the result to the business is what matters, so that's what I charge for.

I recommend to my small business clients that they take the same approach to working flexibility with their employees. There are few more ridiculous policies than making people work specific numbers of hours. If your star sales person has smashed their weekly target by Thursday lunchtime and wants to play golf in the afternoon, let them.

It's not about the hours, its about the results.

Copyright, Hamish Mackenzie 2019