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  • Writer's pictureHamish Mackenzie

Stop or go?

Not many people are reckless enough to run a red light, putting themselves and others in danger. But occasionally, we’re all faced with a traffic light turning amber as we approach it.

Usually, there’s more than enough time and space for us to stop safely before the light turns red.

But there are also marginal cases, where you’re closer to the light as it changes color. That’s when you have to make an important decision, based on a split-second analysis of a number of different factors. For example,

  • How far am I from the light?

  • How fast am I going?

  • What are the weather and light conditions?

  • Are there other vehicles close behind and beside me?

  • Can I see pedestrians or cyclists around me?

  • How likely is it that there are pedestrians, cyclists or other vehicles around me that I can’t see?

Your answers to these questions could make hard braking the safer option, or the more dangerous one.

As the Covid-driven uncertainty persists or even worsens in some regions, many businesses are facing their own “amber light” moment right now.

Do they put the brakes on, close offices, lay off staff, and cancel investments, in the hope that this will keep them safe? Or do the situational factors such as potential customer demand, competitive advantage, employee commitment, imminent innovation, etc., mean that pushing on through before the light turns red is the right thing to do?

Sentient Strategy® provides a proven framework for making exactly this type of decision rapidly and reliably.

If you’d like to discuss how to apply it to your current business situation, contact me today:

Copyright Hamish Mackenzie, 2020


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